Max has worked many years with processes and projects that aims to affect attitudes. Processes often starts in identify needs and fulfil those needs with a product or a service concept to measuring the impact and understanding why and how the change has happened. At the moment Max is employed as CEO of Fabel Kommunikation AB a company that works in the borderlands of culture and business.
Max educational background is an engineer with his master from the Chalmers university of Technology focused on entrepreneurship and innovation.